Digital MArketing Plan Info.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. ... It's easy to rank said keywords when there is the right amount of content and backlinks to match

Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords. The goal is to get a panoramic view of what you're up against and where your opportunities are.

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. The SEO Keyword Ranking metric measures your search engine rankings for targeted keywords.

Responsive layout makes web pages render well on a variety of devices and window or screen sizes.

Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

Relevant anchor text integration, text that contains keywords for optimizing a web page, is key to this process.

Optimizing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. it can improve your website performance significantly.

H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that's easy to navigate. The usage of heading tags these days is a source of some debate.

Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. It helps to perform and rank better on search engines.

The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. Let's say a search engine is about to visit a site.

A good structure means better crawling. Web crawlers like Googlebot crawl a website's structure. Their goal is to index the content in order to return it in search results. The better your site structure, the easier the crawlers can access and index the content.

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

Web performance optimization is the field of knowledge about increasing web performance. It is a very well know fact that faster website download speeds have been shown to increase visitor retention and loyalty, user satisfaction, especially for users with slow internet connections and those on mobile devices

A sitemap is an XML file that is full of your individual webpage's URLs. It's like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it.

Search Engine Submission is an activity of off page SEO in which we submit our new site into search engine submission site so that our website can be visible to the users and crawler and so that search engine sends their boats on our site and crawl and index our site.

Local directory will help us to get more relevant traffic to our website and directory submission will helps us to earn good number of backlinks to our website.

Classified ads are usually used to generate leads and increase click through rates. Classified ads are filled with SEO potential as they use very specific strategies. If you are using paid or free classified ads on your website then your ad and content get automatically indexed on search engines.

Google refers to its local business listing platform as Google My Business. The resulting Google My Business listings include a business' name, address, phone number and website. This business listing information is available through a variety of Google properties — including Google Maps.

Online business reviews or local business reviews are an online reputation management strategy which is used in search engine optimization to make more trust in search engines for the services and products offered by an organization, which somehow helps the websites to get good rankings in the SERP's.

The web pages we bookmarked at social bookmarking sites is considered as a quality backlinks in the eyes of search engines. It is off page SEO activities and helps to get back links and increase traffic for our websites.

Social Media is another powerful management and engagement platform for your business. Like Hootsuite, it can manage post, analyze and monitor multiple social media accounts from one convenient place. It has an easy-to-use dashboard that can update and track all your social network profiles and pages.

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Blog submission is an important off-page optimization activity. It enables you offer your users fresh content on a regular basis so that users keep visiting your site. Today, it has become an important SEO activity for the website owners who want to convert their visitors into actual customers.

To Write fresh article with unique content. In this article we generally refers keywords relevant to your business and services. Article submission is the way to promote your website and link. It also increase the traffic very fast.

Online press releases are a key element of your SEO strategy. As well as boosting your search engine optimization, online PR helps by creating awareness about your company. Every business has news and stories to tell. That news can help promote your company and increase your online visibility.

Directory where all websites get to submit in different category or sub-category with proper link and details. By submittting your website or URL of your page into proper category which helps to create great Quality backlinks.

Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. It allows webmasters to check indexing status and optimize visibility of their websites.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. ... Google Analytics is now the most widely used web analytics service on the Internet.

The SEO Traffic measures the number of visits to your website that are the result of organic or paid search traffic.

SEO reports give an overview of how a website is performing in search engines. Their focus is typically on domain metrics, organic traffic, and rankings. An SEO report is the analysis of this planning and work combo, in order to see the effects produced.

Keyword Ranking report lets you check your Web page's search engine ranking for a specific keyword. You can check your keyword ranking with several of the Internet's top search engines.

Phone, Email, Chat, Support are an immediate source for customer-to-agent communication, support, point of sales, point-of-order and general complaints/care. It's the final step in securing your SEO and PPC marketing success.